"Internet Agriculture" deepened and achieved new results

On July 2, the State Council Information Office held a regular policy briefing to introduce the work of in-depth promotion of "Internet + agriculture" to promote the integrated development of rural primary, secondary and tertiary industries.

With the continuous expansion of the application field of "Internet +", it is natural to "exhibit one's skills" in the agricultural field. "Internet + agriculture" is the use of mobile Internet, big data, cloud computing, Internet of Things and other new generation of information technology and the cross-border integration of agriculture, through resource integration, information sharing and element interconnection, innovative new modern agricultural products based on the Internet platform, New models and new formats.

With the in-depth advancement of "Internet + Agriculture", the primary, secondary and tertiary industries are also rapidly integrated and developed. The application of the Internet in agriculture and rural areas has also achieved various new results in recent years.

The "Internet +" development environment is continuously optimized, and the application of Internet technology in agricultural production is continuously deepened

In the era of big data, one of the most common applications of the Internet and big data in agriculture is precision agriculture. In the precision agriculture model, farmers can use the Internet to collect real-time data on climate, soil conditions and other aspects, perform predictive analysis and make more informed decisions.

Agricultural machinery is also more intelligent, informatized and automated, and agricultural machinery operations are more convenient and efficient. The combination of satellite systems and big data makes it possible for modern agricultural technology to be realized in various conveniences such as crop rotation and fallow, supervision, and remote treatment of animal and plant diseases.

Continuous upgrading of network infrastructure and rapid development of rural e-commerce

At the end of 2017, the proportion of administrative villages nationwide with broadband access had reached 96%. The popularity of smart phones has allowed farmers in remote mountain villages to learn simple operations. Smart phones have been applied in the industry chain of aquaculture, planting and other industries.

Whether it is Alibaba's "Thousand Counties and Ten Thousand Villages" plan or JD.com's "3F" strategy, in the final analysis, they are all aimed at sinking the supply chain into the rural market. To a certain extent, they have further promoted the rapid development of rural e-commerce, and new agricultural models have flourished.

As of the end of 2017, the comprehensive demonstration of e-commerce in rural areas has supported a total of 756 counties. The current rural online retail sales reached 1.25 trillion yuan at the end of last year. 28 million people.

The sharing of information resources continues to open up, and the comprehensive information service capabilities in rural areas continue to improve

Farmers have limited ability to master market information, and it is extremely important to establish a sound information exchange mechanism. The Ministry of Agriculture and Rural Affairs has established four platforms for traceability of agricultural product quality and safety, basic data on agricultural and veterinary drugs, key agricultural product market information, and direct reporting of new agricultural business entities to open and share information resources, effectively avoiding farmers’ risks of blindly expanding production due to poor information.

Due to various factors such as their own cultural training, farmers have less contact with the Internet. "We lose more and make up for the deficiencies", and the "bow effect" has enabled the digital divide between urban and rural areas to be bridged, effectively narrowing the gap in Internet development. This benefited from the further expansion of the implementation scope of user information entering the village, and the further improvement of the comprehensive service capacity of rural information. Especially in recent years, the training of mobile phone applications in rural areas, as a new means of production, mobile phones can not only understand the outside world, market needs, new technologies, but also remotely diagnose animal and plant diseases through the Internet. It can be said that mobile phones are just a kind of "New Farm Tools".

summary

It is reported that since Lushan City in Jiangxi Province actively explored the "Internet + agriculture + rural" development model, it has unblocked the sales channels of agricultural products, making the city's agriculture present a trend of large-scale and industrialized development. At present, this model has solved the employment of 128 relatively poor people. It can be seen that "Internet + agriculture" is not only effective in the integration of the tertiary industries, but is also an extremely important measure in promoting the economic development of the entire region.

On the one hand, we must face up to the achievements of "Internet + agriculture" and continue to deepen and promote the application of new technologies such as the Internet, big data and intelligent manufacturing in the agricultural field; on the other hand, we cannot ignore that there are still great There is still a long way to go for progress, especially at the level of technological innovation.