The demand for rice color sorter shows a trend of stabilization and large-scale
The development time of domestic color sorters was relatively late (in the 1990s), but the development was relatively rapid. Through import substitution (price advantage, etc.), the domestic market share of domestic products has reached more than 70%. Among them, rice color sorting machine sales accounted for more than half (about 70%). Therefore, in the future, domestic companies have relatively little room for import substitution, and the development of the entire industry has entered a period of stability.
From the domestic situation, the rice consumed by residents in urban areas has basically undergone color selection testing, while most of the rice consumed in rural areas has also begun color selection testing. According to relevant research institutions, about 70% of the country’s rice production has undergone color selection testing. Optional testing.
The year-on-year growth rate of domestic rice production has maintained rapid growth in recent years, basically maintaining between 20-40%. Although the year-on-year growth rate dropped to 20% from January to October in 2011 and 2012 (there is a base effect), there is a high probability that the year-on-year growth rate will remain between 15-25% without major weather disasters. Taking into account the improvement of sorting speed brought about by the advancement of color sorter technology and the increase in the number of channels in a single machine, the growth rate of new demand in the industry will remain at about 10-15% (standard table) in the next few years. Coupled with an increase in the proportion of color sorting in the next two years (3-5% per year), it will also increase the new demand for rice color sorting machines.
At the company level, the company's market share has reached about 30%. Except for foreign competitors Satake, Anzai, and Buhler Group, the main domestic competitors include Zhongke Optoelectronics and Xunjie Optoelectronics. At present, Zhongke Optoelectronics has formed the output of more than 1,500 sets of intelligent color sorting equipment; the domestic market share of Xunjie Optoelectronics color sorting machine is about 20%. The competition pattern of the entire industry is relatively stable, and the company's rice color sorting machine demand growth The speed will be in line with the industry's growth rate.
According to the statistics of the "Food and Food Industry", the global demand for rice color sorters in 2010 was about 27,600 standard units, an increase of 13% over the previous year. Among them, the demand in developed economies such as Europe, North America, Japan and South Korea Mostly it is the demand for the replacement of the stock. As far as the domestic memory market is concerned, the physical service life of the rice color sorter is about 8 years, and the economic life cycle is about 3 years or more. From the perspective of the industry, the average replacement cycle is about 5 years. The sales volume of the selected machine is around 47,300 standard units, and the average annual replacement demand for the next three years is around 8000-10,000 standard units (combined with the sales volume of the previous three years). In general, the demand for rice color sorting machines will be relatively stable in the future.
The scale of domestic rice processing enterprises is becoming more and more obvious. The pattern of rice processing companies spreading across urban and rural areas and small and scattered is more common in China. With the continuous increase in the minimum purchase price of rice, the surplus of rice processing capacity, and the suppression of a large number of imported low-priced rice, the country has always shown a situation of strong rice and weak rice. The integration of the processing industry has continued. The output of rice processing enterprises above designated size increased from 15 million tons in 2000 to 82.44 million tons in 2010, an average annual growth rate of 18.6%. In particular, the growth of enterprises above designated size reached more than 30% in recent years, with concentrated production. The degree of further increase, and the corresponding demand for high-channel rice color sorting machine will be greatly increased.
- Next：What factors may affect the use effect of rice color sorter?